In recent years, short-form videos have taken over social media platforms, with TikTok and Instagram Reels being two of the most popular contenders. While TikTok has been the pioneer in the short-video space, Instagram Reels has quickly gained traction, with many users noticing that Reels often receive more views than their TikTok counterparts. Several factors contribute to this phenomenon, and in this article, we explore some of the reasons why Reels might get more views than TikTok videos. Click this link to download Vurse App IOS.
Existing user base:
One significant advantage that Instagram Reels enjoys is its integration within the Instagram app, which already has a massive user base. Instagram users are more likely to come across Reels while scrolling through their feeds, and stories, or exploring new content. This built-in audience provides Reels with a head start in terms of visibility and engagement.
Discoverability:
Instagram’s powerful discoverability features play a crucial role in the increased views of Reels. When users post a Reel, it has the potential to appear on the Explore page, which is a curated feed that showcases trending and popular content. This exposure to a broader audience significantly boosts the chances of a Reel getting more views than a TikTok video.
Familiarity and trust:
For individuals already accustomed to using Instagram, the transition to Reels is seamless and familiar. This sense of comfort and trust with the platform can lead users to spend more time engaging with Reels, thus contributing to higher view counts.
Cross-promotion:
Instagram Reels benefit from the cross-promotion of content. When users post a Reel, they can also share it on their Instagram Stories and the main feed. This cross-posting increases the chances of reaching a wider audience, potentially leading to more views.
Algorithmic advantage:
Instagram’s algorithm takes various factors into account when recommending content to users. Engagement metrics such as likes, comments, shares, and saves play a significant role in determining the reach of a Reel. If a Reel garners initial engagement, the algorithm may push it to more users, leading to a snowball effect of increased views.
Diverse content formats:
Instagram Reels allow users to experiment with a variety of content formats, including lip-syncing, dances, skits, and educational content. This diversity appeals to a broader audience, as users can find Reels that cater to their specific interests.
